Adidas has found a Los Angeles home.
The Germany-based brand [url=http://www.rostfriaarbeten.se/Nike-Roshe-Run-Dam-c-8_9.html]Nike Roshe Run Dam[/url] — which has enjoyed significant growth in the North American market despite slowing athletic trends — today announced that it will open a “world class” office [url=http://www.lemontlaur.fr/femme-c-1/adidas-superstar-femme-c-1_14/]Adidas Superstar Femme[/url] in L.A. early next year.Identifying the City of Angels as one of six influential cities it hopes to target, Adidas will take over a 31,000-square-foot office [url=http://www.rostfriaarbeten.se/Nike-Air-Max-Classic-BW-Dam-c-41_42.html]Nike Air Max Classic BW Dam[/url] space inside the ROW DTLA, located downtown. (The other cities Adidas identified in a growth plan laid out in 2015 are New York, London, Paris, Shanghai and Tokyo.)
Adidas [url=http://www.willtaylars.co.uk/nike-air-max-90-c-9/nike-air-max-90-womens-black-c-9_16/]Nike Air Max 90 Womens Black[/url] said it is customizing the space to “encourage creativity and be an open-source collaboration hub that invites consumers and athletes into the brand.”What we’re doing [url=http://www.jwrennie.co.uk/nike-air-max-90-c-19/nike-air-max-90-womens-black-c-19_26/]Nike Air Max 90 Womens Black[/url] is focusing on key cities and in America — those are New York and Los Angeles — which set the trends for young consumers,” Mark King, president of Adidas North America, [url=http://www.rotulosalbir.es/Adidas-Superstar-Hombre-c-13_15.html]Adidas Superstar Hombre[/url] told Footwear News. “We’ve [url=http://www.jwrennie.co.uk/nike-air-max-90-c-19/nike-air-max-90-hyperfuse-womens-c-19_23/]Nike Air Max 90 Hyperfuse Womens[/url] [done this so far] with all kinds of activations that make those cities come alive with our brand. We take advantage of sporting events, local athletes and [url=http://www.rostfriaarbeten.se/Nike-Air-Huarache-Dam-c-26_27.html]Nike Air Huarache Dam[/url] leagues, and we launch a lot of our products in these key cities — [which] keeps our brand cool.”
The new space — which King hopes will bring the company “much [url=http://www.annieleibo.cz/nike-air-max-thea-c-29/nike-air-max-thea-daacutemskeacute-c-29_30/]Nike Air Max Thea Dámské[/url] closer to our consumers in Los Angeles” — will create a home base for the its employees in L.A. across sales, entertainment and influencer marketing as well as teams [url=http://www.rotulosalbir.es/Adidas-ZX-750-Mujer-c-4_5.html]Adidas ZX 750 Mujer[/url] driving editorial and social.
Adidas has approximately 20 people in L.A., and the new space will hold around 35.
“Influential cities drive trends not only across [url=http://www.rostfriaarbeten.se/Nike-Air-VaporMax-Dam-c-17_18.html]Nike Air VaporMax Dam[/url] the U.S. but around the world,” King said. “We’re bringing the best of Adidas to Los Angeles. It’s a hub for entertainment, sport and fashion. It’s home to some of the best [url=http://www.jwrennie.co.uk/nike-air-max-90-c-19/nike-air-max-90-womens-pink-c-19_28/]Nike Air Max 90 Womens Pink[/url] teams and athletes in the world. It’s right where we want to be.”
Adidas North American headquarters are based in Portland, Ore.
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